Research
Mastery

Strategic UX Leadership:

Crafting Actionable Insights for Business Success and User Satisfaction

Research Philosophy

As a pragmatic mixed methods researcher, I focus on finding solutions to real-world problems, drawing from multidisciplinary methods and fields depending on the specific context and goals of the research. I prioritize flexibility in my research approach, pulling from both empirical evidence and qualitative insights to understand a more holistic picture. Pragmatism embraces a researcher's ability to adapt approaches to fit the needs of the situation- rather than fit a situation into a method- allowing for flexibility, creativity, and responsiveness in addressing research questions and challenges.

Leading Research Value through...

Data Visualization & Story Telling

Crafting compelling narratives and transform complex data into clear, engaging visuals, guiding teams to success, while blending storytelling and data visualization.

Mixed Method Research Design

Harnessing diverse methodologies, combining empirical methods and exploratory research, to achieve comprehensive insights with quantitative rigor and qualitative depth, enabling informed decision-making.

E2E UX Strategy & Frameworks

Optimizing business processes end-to-end for seamless operations, integrating customer-centered thinking to strategy and frameworks, ensuring holistic user experiences across all touchpoints.

Policy Science Research Design

Employing policy science research to identify legal and ethical standards, ensuring the protection of consumers' rights and well-being, promoting responsible and sustainable advancementS in technology innovation, while upholding ethical principles.

Inter/Multi-Disciplinarity

Leveraging insights and collaborate with experts from various fields to tackle complex problems, gain a comprehensive understanding of user and stakeholder needs, and create user-centered solutions.

Social Science Research Design

Applying systematic methods to study human behavior and societies, offering insights that drive positive societal change and cultivate understanding through evidence-based decision-making and informed practices.

UX
Specializations

Please note that while the information below provides explanations of my work. Actual samples are not publicly displayed due to confidentiality agreements. Please connect for a portfolio review or inquiries.

UX Architectures and Maps represent an array of detailed visual aids designed to illuminate the intricate structure, flow, and interactions within digital products or systems. These maps, comprising of user journey maps detailing interactions, sitemaps delineating hierarchical structures, wireframes outlining layouts, flowcharts illustrating action sequences, and Experience Architecture pinpointing gaps, dependencies, and risks, serve as powerful instruments that unveil diverse dimensions of the user experience. These maps offer invaluable insights for fully grasping, strategically planning, and enriching the user experience of digital products.

Business Value: Mapping planned technology implementations streamlines integration by identifying overlaps, gaps, and alignment opportunities in digital products and systems. This minimizes disruption, enhances user experience, and accelerates time to value, resulting in cost savings, increased productivity, and improved technology consumption for the organization.

Use Case: Integrating new technologies, system upgrades or migrations, product development, performance optimization, security assessments, regulatory compliance and improving business processes. Gaining a comprehensive understanding of the technology landscape to achieve business objectives effectively, and leading to a seamless and intuitive user experience.

UX Auditing is a thorough assessment of a digital product's usability, accessibility, design, and content, utilizing research methods such as heuristic evaluations, user testing, and analytics analysis. Its aim is to identify strengths and weaknesses, informing design decisions to drive business success. By enhancing user satisfaction, engagement, and loyalty, UX auditing ensures that the product meets the needs of its target audience effectively. This comprehensive evaluation process is instrumental in optimizing the user experience and achieving desired outcomes in today's competitive digital landscape.

Business Value: UX auditing upfront can prevent costly redesigns and customer support calls by addressing usability issues early in product development, ultimately boosting user satisfaction and retention to save the company money in the long term.

Implementation:

Use Case: technology products that have a significant user interface component, such as websites, mobile applications, software, IoT devices, SaaS products, gaming applications, digital platforms, and e-learning platforms.

Usability Testing involves evaluating a product or system by testing it with representative users to uncover usability issues and improve user experience. It helps businesses identify and address usability issues, leading to enhanced user satisfaction, increased productivity, and higher conversion rates.

Business Value: leading to higher user satisfaction, reduced support costs, and increased customer loyalty and retention.

Use Case: Examples of several use cases for usability testing include website redesigns, software interface improvements, mobile app optimization, and e-commerce platform enhancements.

RITE Testing or Rapid Iterative Testing and Evaluation, is a usability testing method used to quickly evaluate and refine user interfaces. It involves iterative cycles of testing and modification based on immediate user feedback to rapidly optimize the user experience.

Business Value: enables rapid refinement of user experience based on immediate user feedback, reduces development time and costs, enhances user satisfaction, and increases the likelihood of product success.

Use Case: website redesigns, software interface improvements, game development, mobile app optimization, and infrastructure design projects.

person taking an online survey, add some color added to the image.jpg

Surveying is used to collect data from a predefined group of participants through structured questionnaires or interviews. They aim to gather information about opinions, attitudes, behaviors, or characteristics of the target population, providing quantitative or qualitative insights into various topics or phenomena.

Business Value: Surveys offer vital business insights by collecting data directly from target audiences, informing decision-making, product/service improvements, and marketing strategies. They measure customer satisfaction, preferences, and market trends, enhancing customer experiences, loyalty, and competitive advantage. Surveys also gauge initiative effectiveness, identify growth areas, and drive business growth and success.

Focus Groups & User Interviews yield valuable qualitative insights, enabling businesses to deeply understand user needs, preferences, pain points, and behaviors. They offer rich feedback and diverse perspectives, enhancing comprehension of customer preferences, perceptions, and behaviors.

Business Value:

Focus groups offer valuable insights into customer attitudes, preferences, and perceptions, guiding product development, marketing strategies, and business decisions.
User interviews provide detailed insights into user perspectives, preferences, and behaviors, informing product development, user experience design, and marketing strategies, ultimately leading to more user-centric and successful products and services.

Use Case: new product concept testing, brand positioning research, ad campaign development, market segment exploration, usability testing, website or app design, service improvement feedback, and understanding customer needs and pain points for market research.

Persona Design for technology using employee technology equipment some color added and mor

User persona development involves creating fictional representations of users based on research and data to better understand and empathize with target audience segments. Personas capture key characteristics, goals, behaviors, and needs of users, guiding product development, marketing strategies, and user experience design.

Business Value: personas humanize and contextualize target audiences, enabling businesses to make more informed decisions, tailor products and services to user needs, and improve customer satisfaction and loyalty.

Use Case: identifying markets, identifying technology utilization by customer or business area, informing website redesigns, guiding content creation strategies, shaping product feature prioritization, and targeting marketing campaigns to specific audience segments.

*Images provided are generated by an AI image creator and are not actual images of research conducted. The AI images are for illustrative purposes only, and may not accurately depict real people, places, or events.

Public Speaking
& Presentations

MIT Harvard, School of Broad Institute (2025)

Women Tech-makers: International Women's Day Celebration- Redefine Possible

UX360 Research Summit (2025)

Moderator: Integrating AI into US Research
Panelist: Agile Interlace- Integrating UX Research into Agile Workflows

Cigna Technical Conference (2023)

Co-facilitator & Presenter: Cigna Colleague Technology Experience Summit 2023, Experience Architecting
Presenter, Cigna Technical Conference 2022, Human Computer Interaction & Colleague Experience
Presenter, Cigna Technical Conference 2021, Colleague Technology Persona Development

University of Washington (2016)

Mary Gates Hall Research Symposium: presented authored research- “Increase in Interdisciplinarity of Life Science Faculty Positions during Economic Instability”

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Research Mastery